The local magazine industry faces constant pressure to go digital, yet The Inside Press's community publications continue to thrive through authentic storytelling and meaningful local connections. Their success stems from a deep understanding of what makes Northern Westchester's towns unique and vibrant.
Elise Trainor, the new owner and publisher of The Inside Press, brings fresh vision and creative energy to the quarterly magazines serving Armonk, Chappaqua, Briarcliff, and Pleasantville. Her journey from national advertising producer to local media leader demonstrates how professional reinvention can strengthen community bonds. After developing Byram Hills School District's groundbreaking media program, she now channels her production expertise and local knowledge into celebrating each town's distinct character.
Join us this week to learn how, through themed issues, compelling visuals, and stories that spotlight local talent, Elise is transforming The Inside Press publications into welcome breaks from screen time that residents eagerly anticipate in their mailboxes. Her collaborative approach with writers, designers and community members ensures these magazines truly capture the heart of Northern Westchester while providing valuable platforms for local businesses and organizations.
What You’ll Learn from this Episode:
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How The Inside Press maintains print success by focusing on hyper-local content and community connection.
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The way Byram Hills pioneered digital communications that prepared them for remote learning during the pandemic.
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How to leverage production experience to enhance local storytelling and visual presentation.
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Why matching the right writers to community stories creates more engaging content.
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The importance of proper business transitions when taking over established publications.
Listen to the Full Episode:
Featured on the Show:
- Have a question or comment, want to discuss a topic, or just want to know more about my work? Contact me: [email protected]
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- Elise Trainor: LinkedIn
- The Inside Press
Full Episode Transcript:
