Fall is a beautiful time to sell a home. This autumn, it looks like we’re entering a shifting marketplace. But in my opinion, we’re actually moving into a more balanced phase in the marketplace. Everyone knows the post-COVID market for real estate yielded very high prices, with buyers willing to buy any property that came on the market, regardless of condition, location, and price. But things are calming down.
When I sit down with my sellers in any market, I always ask about the story of their home and why they loved living there. The chances are, the next buyers will be attracted to the property for the very same reasons. So, to help you tell this story, I have the perfect guest in this episode.
Jane Schneider is a marketing specialist and an interior stylist with over 20 years of experience in business development, writing stories that help brands blossom. But today, we’re talking to Jane about telling the story of a home when selling a house.
If you enjoyed today’s show, I would really appreciate it if you would leave a rating and review to let me know and help others find Your Real Estate Connection in Westchester. Click here for step-by-step instructions on how to subscribe, rate, and review!
What You’ll Learn from this Episode:
- How, as a real estate agent, I create a narrative around the story of a house.
- Examples of powerful sentences that bring a home’s story to life.
- The story Jane and I wrote to capture the magic of Jane’s parents’ home at 73 Whippoorwill Road, Armonk.
- Why we know that, in this season of the real estate market, we’re in this sale for the long game, looking for a special buyer.
- Jane’s perspective as an interior stylist on what prospective buyers are looking for visually.
Listen to the Full Episode:
Featured on the Show:
- If you enjoyed today’s show, I would really appreciate it if you would leave a rating and review to let me know and help others find Your Real Estate Connection in Westchester. Click here for step-by-step instructions on how to subscribe, rate, and review!
- Jane Schneider
- 73 Whippoorwill Road, Armonk, NY
