Ep #63: Data Advantage in Real Estate: An Interview with Stephanie Williams, SVP of Marketing at Houlihan Lawrence

Data is the new currency in real estate, and the firms that harness it effectively are the ones setting themselves apart from the competition. In this episode, I sit down with Stephanie Williams, Senior Vice President of Marketing at Houlihan Lawrence, to explore how the company leverages data and digital innovation to maintain its position as the number one real estate firm north of New York City.

From hyper-local market analytics to luxury marketing that transforms properties into branded experiences, this conversation reveals the sophisticated tools and strategies that are reshaping how real estate is marketed and sold. Stephanie explains how Houlihan Lawrence takes the noise of available data - from website analytics to social media engagement to property performance metrics - and translates it into actionable insights that help agents be the smartest person in the room during listing presentations.

You'll discover how personalization at scale is becoming the expectation rather than the exception in real estate marketing. From proprietary reporting suites that identify where buyers are most likely to come from, to luxury programs that brand homes with custom logos and bespoke marketing plans, you'll learn how data-driven strategies build trust with buyers and sellers.